From a very young age, founder Chelsie Cahoon knew that she
never wanted to use substances. It wasn’t because of any traumatic events that had happened in her life; she just simply knew that she did not want to ever partake in such activities and made a vow to herself that she never would. To her, the idea of consuming something that could potentially harm or affect her body was not something that she ever wanted to be a part of, although she would never judge someone who did decide to choose that lifestyle. She wanted to break the stigma that sober people are judgmental because there are many people who practice sobriety and love all!
Aside from her values in regards to a drug-free lifestyle, music became another very huge part of her life at a young age. She took piano lessons every Thursday for eight years and fell in love with it. She found that not only is music extremely enjoyable but it is also a way to soothe one in times of stress or despair. This is what she turned to instead of substances and was literally a drug for her. Music quickly became a way of life and as she got older concerts and festivals became a second home.
16 years later (and over 100 concerts later) at the age of 27, she has managed to stay true to her commitment on sobriety and has learned to truly embrace the lifestyle she has chosen. Over the past few years of not knowing what she really wanted out of life, it hit her in an instant. She realized that she could potentially make an impact on those who may be struggling with addiction in the music community simply by showing them the alternative... her way of life. She also saw it as an opportunity to connect music lovers everywhere because whether you use substances or not, music is what unites us ALL. It would be a 100% judgment-free brand that wouldn’t aim to attack others for their habits but simply show others that her lifestyle is possible. It would be to show the world that the pure beauty of music is enough and does not require anything extra. Her Instagram bio always read “Music is my drug” and she decided to change the "my" to "the" and Music Is The Drug was born. After thinking up her brand and realizing a well-respected DJ named Bassnectar (who also supports a healthy, sober lifestyle) already had a song with the same name, she knew she had definitely chosen the most fitting name possible. Now the mission is ever so clear and a beautiful journey of traveling the world to spread love and inspiration to all is taking place. Let’s create a positive ripple TOGETHER 💜